“The world at your fingertips.” Here's how we managed to make the tagline not an empty promise, but a reality.
Who
Samibeli
When
2021 - 2022
What
Advertising
Design
Why
Product marketing
Brand Awereness
App installs
Before App Launch
The challenge before the launch was to advertise Samibeli and show the concept to potential collaborators (Tour Guides) and collect a defined number of leads (interested stream viewers). The potential was there, but it was necessary to generate interest, as well as awareness of the need for an application like this which can help in preventing you from being disappointed in your vacation destination. By creating multilevel funnels and with the right targeting and budget allocation, before the app launch our desired goals were fulfilled.
After App Launch
After launch phase was particularly interesting. We were advertising streams of tours as well as Tour Guides and places and continued to collect leads and develop stories about online tourism. Simultaneously we were running plenty of ads with different targeting and location, with positive impact on app installs as well as leads that were potential streamers.
SME Campaign Types:Brand Awareness,Reach, Leads, Traffic,Conversion
Google Campaign Types:SearchDisplayVideo
32
Campaigns
199
Ads
2500+
App installs
1200+
