Rebranding strategy - reestablishing the brand in the eyes of consumers, expanding into new markets.
Who
321 dostava
When
2021
What
Rebranding
Visual Identity
Commercial use Guide
Why
Brand development
Market adaptation
Brand positioning
We used creativity and trends to improve the quality of the brand.
According to the company’s ideology, we designed a completely new brand identity, which includes a new name and visual identity (logo, colors, typography, instructions for commercial use). For the values of the 321 dostava to be properly communicated, we defined: brand promise, USP, style and tone of communication, and the way of public presentation.
We packed all of this into the Brand Guidelines, which serves as a guide for everyone who represents this brand in any way. This project had a goal to contribute to the development of brand, adapt to new conditions on the market and position the brand in the minds of consumer better.
Primary colors
Secondary colors
R:190 G:250 B:80
C:30 M:0 Y:87 K:0
#bed750
R:190 G:250 B:80
C:30 M:0 Y:87 K:0
#bed750
R:190 G:250 B:80
C:30 M:0 Y:87 K:0
#bed750
R:22 G:54 B:81
C:86 M:76 Y:44 K:38
#2c4f75
Headlines:
Helvetica Neue LT Pro Heavy Extended
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ? ! # $ % & / ( ) *
Subheadings:
Helvetica Neue LT Pro Medium Extended
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ? ! # $ % & / ( ) *
Paragraphs:
Helvetica Neue LT Pro Medium
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